For People Over 40 Who Are Done Starting Over
The step-by-step program that stops the binge cycle at its source, so you lose weight and actually keep it off.
START YOUR 30-DAY RESET →It's 11:47 PM.
You're standing in your kitchen. Empty container in your hand. Asking yourself the same question you've asked a thousand times:
"Why can't I just stop?"
Tomorrow you'll promise to start over. Again.
Next Monday will be different. Again.
This time you'll have willpower. Again.
Here's what I learned after 20 years as a counselor and my own 15-year battle with emotional eating:
It was never about the food.
It was about the voice in your head that whispers "you're not strong enough" every time you reach for that comfort.
What if you could silence that voice for good?
"I am a person. A lot more than just my weight. That there is more to think about than just my weight. This course has quieted that constant chatter. To not lose track of 'me' and who I am always becoming."
Sherry R., Richford, NY
Hi, I'm Rick Taylar.
For over 20 years, I was the counselor everyone came to for help. I had all the answers, except when it came to my own relationship with food.
After 40, everything changed. The weight wouldn't come off like it used to. I'd lose 20 pounds, then gain back 25. I was an emotional eater, a secret binge eater, and I felt like a complete fraud.
One night, after finishing an entire pack of cookies and then some, I had a breakthrough:
All my counseling training had taught me that lasting change happens in the mind first. The body follows.
I'd been trying to fix my eating with willpower instead of rewiring my mindset.
That shift changed everything.
I lost 65 pounds and have kept it off for over 5 years. Not through another diet, but by finally addressing what was really driving my eating.
Now I'm sharing these exact mindset tools with you.
Introducing
A step-by-step system built specifically for people over 40 who are tired of the restart cycle and ready to address the real reason nothing has stuck.
In 30 days, you'll rewire the thoughts that drive emotional eating, build unshakable confidence, and become the person who never needs another "fresh start."
No meal plans or food restrictions - Fix the mindset first. Healthy choices become automatic.
Designed for your real life - 5-minute lessons and practical worksheets you can do anywhere.
Addresses the ROOT cause - Stop emotional eating at its source, not the symptoms.
Built for people over 40 - Created by someone who understands how everything changes after 40.
Personal support included - You're never alone in this.
"I joined this course because of its uniqueness from all other 'weight loss' programs. Immediately the idea that 'one's identity is not dependent on what we eat' was huge for how I felt about myself."
Pam C., Ventura, CA
π± 5-minute lesson - no fluff, pure action
π Practical workbook page - download and complete
π¬ Community accountability - daily check-ins with support
β‘ Quick reference tools - for moments you need them most
Total time commitment: 20-30 minutes per day
Guided Identity Shift for Weight Loss ($47 Value)
20-minute audio that shifts you into a new identity aligned with your goals.
Guided Health & Weight Loss Affirmations ($37 Value)
A guided audio that helps release health and weight loss blocks.
Emergency Response Scripts ($29 Value)
Exact words to use when cravings hit hard.
Self-Compassion Journal Template ($37 Value)
End the shame spiral with proven prompts.
Bonus Resource Library ($67 Value)
Regularly updated with new worksheets and tools.
Private Community Access ($97 Value)
Daily support from people on the same path.
π‘οΈ
I don't believe in taking your money and walking away.
Here's my commitment to you:
If you:
β
Complete at least 80% of the daily lessons
β
Participate actively in the community
β
Reach out for help when you're struggling
And you still haven't seen a meaningful shift in your mindset or relationship with food...
I will personally work with you one-on-one until you do.
That might mean extra coaching calls, customized worksheets, or additional resources. Whatever it takes.
Go through the complete program more than once if you need to. You have lifetime access.
Only if we've tried everything and you're still not seeing progress will I offer a full refund.
Guarantee valid for 30 days from purchase date.
You wake up and food isn't the first thing on your mind.
You look in the mirror and feel proud of the person looking back.
You go to dinner with friends without obsessing over what you "should" order.
You have a stressful day and reach for your journal instead of the pantry.
You finally trust yourself again.
"After just a few days I was truly amazed how my thinking, my mindset, began to change. And that changed everything for me!"
"The sense of freedom and lightness I began to feel was surprising and thrilling to me."
"I normally get excited about something and then maybe a week or two goes by and I lose enthusiasm and go back to my old ways. But not with this program."
Beth V., Roseburg, OR
Launch Special
$297
$87
Save $210 - price increases to $297 soon
START YOUR 30-DAY RESET →π Secure checkout · Instant access
"I have changed my thinking to focus on 'healthy choices' rather than 'dieting,' and I no longer participate in negative self-talk when I have a minor setback."
Christine S., Markham, ON
"I'm proud of myself for showing up for myself, and for loving myself enough to keep showing up."
Whitney T., Sutton, MA
"I am the only one who can either stop me or keep me going. The ball is always in my court."
Radja R., Katy, TX
"I've failed at everything else..."
Good. That means you're ready for a different approach. This addresses why you've struggled, not just what to eat.
"I have zero time for another program..."
This takes 20-30 minutes per day. Less time than you spend scrolling social media.
"What if I fall off track?"
You'll have daily support, emergency scripts, and lifetime access. Plus, I personally help you get back on track.
"Is this just motivation and fluff?"
No. This is practical psychology and proven mindset tools. Every lesson has a specific action step.
Am I locked into a subscription?
No. One-time payment. Everything on this page is included. Lifetime access.
What if I've failed at everything else?
If you put in the work and complete the actions, you'll make real progress. This program is designed for people who have tried and "failed" before.
How much time does this take daily?
20-30 minutes to complete the daily actions. You'll also apply what you learn throughout your day.
What if I fall off track?
You'll receive the support you need to stay on track. Make a real commitment that you won't give up on yourself this time.
Is this just another diet?
No. Diets without a strong mindset don't work. The moment you give yourself any kind of restriction, you'll fail. This course builds the mental attitude you need to succeed.
Do I get lifetime access?
Yes. You can go through the entire course again any time you need to.
What if I need extra help?
I will help you personally to keep you on track. If you are willing and committed to success, then so am I.
You've tried willpower. You've tried restriction. You've tried "just eating better."
Now try addressing what's really driving your eating.
Make this the last Day One you ever need.
START YOUR 30-DAY RESET →π Secure checkout · Instant access